Privacy policy

Il Forte Gioielli operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, our customer, with an appropriate shopping experience (the “Services”). Il Forte Gioielli is supported by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use and disclose your personal data when you visit, use, make a purchase or carry out any other transaction through the Services, or when you communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail in relation to the collection, processing and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing the Services, you confirm that you have read this Privacy Policy and understood how your information is collected, used and disclosed.

Personal Data We Collect or Process

When we use the term “personal data”, we mean information that identifies you or can reasonably be linked to you or another individual. Personal data does not include information collected anonymously or anonymised in such a way that it cannot identify or be linked to you.

Depending on how you interact with the Services, where you live and to the extent permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from such personal data:

  • Contact details, including your name, address, billing address, shipping address, telephone number and e-mail address.

  • Financial information, including credit card, debit card and financial account numbers, card payment information, financial account details, transaction details, payment method, payment confirmation and other payment information.

  • Account information, including username, password, security questions, preferences and settings.

  • Transaction information, including items you view, add to your basket, add to your wishlist, purchase, return, exchange or remove, as well as previous transactions.

  • Communications with us, including the information you provide in communications with us, for example if you submit a dispute or request to Customer Service.

  • Device information, including information about your device, browser or network connection, IP address and other unique identifiers.

  • Usage information, including information relating to your interaction with the Services and how and when you interact with or browse the Services.

Sources of Personal Data

We may collect personal data from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal data;

  • Automatically through the Services, including through your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;

  • From our service providers, including where we engage them to implement certain technologies and where they collect or process your personal data on our behalf;

  • From our partners or other third parties.

How We Use Your Personal Data

Depending on how you interact with us and which Services you use, we may use your personal data for the following purposes:

  • Providing, personalising and improving the Services. We use your personal data to provide the Services to you and to perform our contract with you; process your payments; fulfil your Orders; remember your preferences and the items you are interested in; send you account-related notifications; process purchases, returns, exchanges and other transactions; create, maintain and manage your account; arrange shipping; facilitate returns and exchanges; enable you to post reviews; and create a personalised shopping experience, for example by recommending Products related to your purchases. This may include using your personal data to personalise and improve the Services.

  • Marketing and advertising. We use your personal data for marketing and advertising purposes, for example to send you marketing, advertising and promotional communications by e-mail, text message or post, and to display online advertisements for products and services within our Services or on other websites, including based on items you have previously purchased or added to your basket and other activity within the Services.

  • Security and fraud prevention. We use your personal data to authenticate your account; provide a secure payment and shopping experience; identify, investigate or take action against potentially fraudulent, illegal, unsafe or harmful activity; and protect public safety and our Services. By choosing to use the Services and register an account, you are responsible for protecting your account credentials. We recommend that you do not share your username, password or other access information with anyone.

  • Communicating with you. We use your personal data to provide Customer Service, respond to your enquiries, provide effective services and maintain our business relationship with you.

  • Legal purposes. We use your personal data in accordance with applicable laws or in response to valid legal processes, including requests from authorities or government agencies; to investigate or participate in evidence gathering, potential or ongoing legal proceedings or other legal processes; and to enforce or investigate potential breaches of our terms or policies.

How We Disclose Personal Data

In certain circumstances, we may disclose your personal data to third parties for legitimate purposes and subject to this Privacy Policy. These circumstances may include:

  • With Shopify, suppliers and other third parties that provide services on our behalf, such as IT management, payment processing, data analytics, Customer Service, data storage, order fulfilment and shipping.

  • With business and marketing partners in order to provide services and marketing advertisements. For example, we use Shopify to provide personalised advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to ask us not to share your information for the purpose of providing personalised advertising and marketing based on your activity across different merchants and websites.

  • When you ask us or authorise us to disclose certain information to third parties, for example in order to ship your Products, or when you use social media widgets or login integrations.

  • With our affiliates or within our corporate group.

  • In connection with a business transaction such as a merger or bankruptcy; in accordance with legal obligations, including responding to subpoenas, search warrants and similar requests; to enforce our Terms of Service or policies; and to protect or defend the Services, our rights and the rights of our users or other individuals.

Relationship with Shopify

The Services are supported by Shopify, which collects and processes personal data relating to your access to and use of the Services in order to provide and improve the Services for you.

In order to provide and improve the Services, the information you submit through the Services will be transmitted and shared with Shopify and third parties that may be located in countries other than your own.

In addition, in order to help us protect, grow and improve our business, we use certain advanced Shopify features that incorporate data and information received from you through your interactions with our store, as well as with other merchants and Shopify.

To provide these advanced features, Shopify may use personal data collected from your interactions with our store, other merchants and Shopify itself. In these circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights in relation to Shopify’s use of your personal data for these purposes.

For more information about how Shopify uses your personal data and the rights you may have, you can consult the Shopify Consumer Privacy Policy:

https://www.shopify.com/legal/privacy/app-users

Depending on where you live, you may also exercise certain rights relating to your personal data through the Shopify Privacy Portal:

https://privacy.shopify.com/en

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you may be required to accept their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of such websites, or for the accuracy, truthfulness or reliability of the information contained on them.

Information you provide in public or semi-public contexts, including information shared on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms, without restriction as to its use by us or third parties.

Our inclusion of such links does not imply any endorsement by us of the content of those platforms or of their owners or operators, except where expressly disclosed within the Services.

Children’s Data

The Services are not intended for use by minors, and we do not knowingly collect personal data from children below the age of majority in your jurisdiction.

If you are the parent or guardian of a minor who has provided us with their personal data, you may contact us using the details provided below to request its deletion.

As of the effective date of this Privacy Policy, we are not aware of any “sharing” or “sale” of personal data, as those terms may be defined under applicable laws, relating to individuals under the age of 16.

Data Security and Retention

Please be aware that no security measures are perfect or impenetrable and that we cannot guarantee “absolute security”. In addition, information you send to us may not be secure while it is being transmitted.

We recommend using secure channels only when communicating sensitive or confidential information to us.

The length of time for which we retain personal data depends on several factors, including whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce other contracts and policies.

Your Rights and Choices

Depending on where you live, you may have one or more rights relating to your personal data, including those listed below.

However, these rights are not absolute and may only apply in certain circumstances. In some cases, we may refuse your request to the extent permitted by law.

  • Right of access / right to know. You may have the right to request access to the personal data we hold about you.

  • Right to deletion. You may have the right to request the deletion of personal data we hold about you.

  • Right to correction. You may have the right to request the correction of personal data we hold about you.

  • Right to data portability. You may have the right to receive a copy of the personal data we hold about you and request that we transfer it to a third party, in certain circumstances and subject to certain exceptions.

  • Managing communication preferences. We may send you promotional e-mails, and you may opt out of receiving them at any time by using the unsubscribe option included in our e-mails. If you opt out, we may still send you non-promotional e-mails, such as communications relating to your account or Orders you have placed.

If you live in the United Kingdom or the European Economic Area, and subject to the restrictions and limitations imposed by local laws, you may exercise the following rights in addition to those mentioned above:

  • Right to object to and restrict processing. You may have the right to ask us to stop or restrict the processing of your personal data for certain purposes.

  • Withdrawal of consent. Where your consent is required for us to process your personal data, you have the right to withdraw that consent. Withdrawing your consent will not affect the lawfulness of any processing carried out on the basis of your consent before it was withdrawn.

You may exercise any of these rights where indicated within the Services or by contacting us using the details provided below.

For more information about how Shopify uses your personal data and any rights you may have, including rights relating to data processed directly by Shopify, you can visit:

https://privacy.shopify.com/en

You will not be discriminated against for exercising any of these rights.

Before processing your request, we may need to verify your identity to the extent permitted by applicable law.

In accordance with applicable law, you may appoint an authorised representative to submit requests on your behalf in order to exercise your rights. Before accepting a request from a representative, we will ask them to provide evidence that they have been authorised by you, and we may ask you to verify your identity directly.

We will respond to your request within the reasonable time limits required by applicable law.

Complaints

If you have any complaints regarding how we process your personal data, please contact us using the details provided below.

Depending on where you live, you may have the right to appeal our decision by contacting us using the details provided below, or to lodge a complaint with your local data protection authority.

For the European Economic Area, a list of the relevant data protection supervisory authorities can be found here:

https://edpb.europa.eu/about-edpb/about-edpb/members

International Transfers

Please be aware that we may transfer, store and process your personal data outside the country in which you live.

Where your personal data is transferred outside the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent agreements issued by the relevant UK authorities, unless the transfer is made to a country that has been recognised as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons.

We will publish the updated Privacy Policy on the Website, update the “Last Updated” date and provide any notice required under applicable law.

Contact Us

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any rights available to you, please call us on 0583 65006, e-mail us at ilfortegioielli@gmail.com, or contact us at:

Via Vallisneri 2A
55032 Castelnuovo di Garfagnana (LU)
Italy

For the purposes of applicable data protection laws, we are the data controller of your personal data.